Print design collateral for the I-94 Project, a campaign to fight human trafficking in Southeastern Wisconsin. Work included a trifold brochure, postcards, and awareness materials built around bold typography and using existing illustrated artwork to communicate a serious message clearly and effectively.
The Challenge
Human trafficking awareness materials need to grab attention and communicate urgent, sensitive information (statistics, warning signs, and how to get help) without feeling preachy or overwhelming. The campaign also needed a cohesive look across multiple formats: trifold brochures, postcards and info sheets.
The Solution
Designed the layout and print collateral for the campaign, pairing provided illustrated artwork with clear typography and organized information hierarchy. The trifold brochure breaks down what human trafficking looks like and how to respond, while postcards and smaller pieces use bold, direct messaging to quickly grab attention and prompt action. Materials were built for wide print distribution across the region.
DETAILS